{"name":"Hitpath","domain":"hitpath.com","url":"https://optimly.ai/brand/hitpath","is_claimed":false,"categories":["marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Accurate, scalable, and highly reliable software with industry-leading customer support. Offers flexibility to adapt to diverse client needs, unlimited free 1-on-1 training, and live support. Proactively addresses market shifts and technical changes from browsers and operating systems.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hitpath.com","updated_at":"2026-10-04T00:07:34.204000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Hitpath is a multi-channel tracking platform that provides comprehensive tools and reports for advertisers, ad agencies, and publisher networks. It helps clients accurately aggregate, analyze, and organize big data to properly attribute various marketing touchpoints, evaluate measurable customer engagements, and streamline network operations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hitpath.com","updated_at":"2026-10-04T00:07:34.204000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Multi-Channel Tracking Platform software offering attribution tracking\ndata aggregation\nanalysis\nand reporting. Supports tracking for affiliates\ninfluencers\ncoupon codes\napps\nleads\nphone calls\nand social media ads. Also provides Agency Managed Services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hitpath.com","updated_at":"2026-10-04T00:07:34.204000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Licensing (implied)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hitpath.com","updated_at":"2026-10-04T00:07:34.204000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Advertisers, ad agencies, and publisher networks.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hitpath.com","updated_at":"2026-10-04T00:07:34.204000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Affise"},{"url":null,"name":"Cake"},{"url":null,"name":"Everflow"},{"url":null,"name":"Tune"},{"url":null,"name":"Voluum"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://hitpath.com","updated_at":"2026-10-04T00:07:34.204000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:07:34.204000+00:00","last_changed_at":"2026-10-17T23:34:08.685184+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=34ef348c-a713-4dae-b327-76c3436d7c5f"}