# Highwaybenefits > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/highwaybenefits - **Dataset:** https://optimly.ai/brand/highwaybenefits.json - **Markdown:** https://optimly.ai/brand/highwaybenefits/llms.txt - **Official website:** https://highwaybenefits.com - **Slug:** highwaybenefits - **Categories:** hr-technology ## Overview - **Tagline:** Provides an effortless platform for companies to offer tax-free educational assistance benefits like student loan repayments and tuition aid, which are proven to attract talent, reduce employee turnover, and improve financial well-being. Source: Brand's website (https://highwaybenefits.com) · 2026-10-04 - **Description:** Highway is a platform that makes it effortless for companies to offer impactful educational benefits, such as employer student loan contributions, tuition assistance, and student loan retirement matching programs, to improve employee financial well-being and aid in talent attraction and retention. Source: Brand's website (https://highwaybenefits.com) · 2026-10-04 ## Offerings - **Core capabilities:** - Employer student loan contributions (SLR) - tuition assistance & reimbursement (TA/TR) - student loan retirement match (QSLP for 401k/403b/SIMPLE IRA/457b) - and a student debt education hub. Source: Brand's website (https://highwaybenefits.com) · 2026-10-04 - **Pricing:** Freemium (free plan creator available, with paid tiers for full benefit programs implied) Source: Brand's website (https://highwaybenefits.com) · 2026-10-04 ## Audience - **Target industry:** Companies and HR professionals looking to offer educational assistance benefits; Brokers partnering to provide impactful benefits to clients; Employees seeking to pay off student loans faster. Source: Brand's website (https://highwaybenefits.com) · 2026-10-04 Page last updated 2026-10-17.