{"name":"Hark","domain":"sendhark.com","url":"https://optimly.ai/brand/hark","is_claimed":false,"categories":["marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Hark goes beyond traditional metrics and sentiment scores to capture actual customer explanations in their own words via multimodal input (video, audio, text). It leverages AI for topic modeling, instant insights, and an AI chat data assistant, proactively collecting feedback and automating manual analysis to replace legacy VoC tools.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sendhark.com","updated_at":"2026-10-04T00:08:26.129000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Hark provides AI-powered listening infrastructure that captures customer explanations in their own words through multimodal feedback (video, audio, text). It unifies customer data and uses AI for analysis to help e-commerce brands understand why performance metrics move, driving better customer experience, product decisions, and marketing campaigns.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sendhark.com","updated_at":"2026-10-04T00:08:26.129000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"An AI-powered customer feedback and insights platform that collects multimodal customer input (video\naudio\ntext)\nunifies data\nand provides AI-driven analysis and insights.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sendhark.com","updated_at":"2026-10-04T00:08:26.129000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Not specified","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sendhark.com","updated_at":"2026-10-04T00:08:26.129000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"E-commerce brands and businesses across various sectors looking to enhance customer experience, optimize product development, and refine marketing strategies by understanding customer motivations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sendhark.com","updated_at":"2026-10-04T00:08:26.129000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:08:26.129000+00:00","last_changed_at":"2026-10-17T23:33:11.168103+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=27a54da9-e4ab-44ad-a43f-2772fc3d3bb5"}