# Happywhale > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/happywhale - **Dataset:** https://optimly.ai/brand/happywhale.json - **Markdown:** https://optimly.ai/brand/happywhale/llms.txt - **Official website:** https://happywhale.com - **Slug:** happywhale - **Categories:** data-analytics-business-intelligence ## Overview - **Tagline:** AI-powered image recognition for accurate and efficient individual marine mammal identification from user-submitted photos, enabling large-scale citizen science contribution to conservation and research. Source: Brand's website (https://happywhale.com) · 2026-10-04 - **Description:** Happywhale engages citizen scientists to identify individual marine mammals, for fun and for science. Help tell the story of these remarkable creatures by submitting your own photos. Source: Brand's website (https://happywhale.com) · 2026-10-04 ## Offerings - **Core capabilities:** - Marine mammal identification system using AI-powered image recognition (WhaleID) - citizen science platform for photo submission - and a database for tracking individual marine mammals for scientific research and conservation. Source: Brand's website (https://happywhale.com) · 2026-10-04 - **Pricing:** Free for citizen scientists; supported by donations and grants. Source: Brand's website (https://happywhale.com) · 2026-10-04 ## Audience - **Target industry:** Citizen scientists (photographers, whale watchers), marine biologists, researchers, conservation organizations, NGOs. Source: Brand's website (https://happywhale.com) · 2026-10-04 Page last updated 2026-10-17.