Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. This Business Profile tracks the Brand Authority Index and supporting AI visibility evidence. Last analyzed August 22, 2026.
Handshake is a decentralized, permissionless naming protocol that manages the root DNS naming zone. It aims to create an alternative to existing Certificate Authorities and centralized naming systems, providing a base layer for a more secure, resilient, and socially useful internet through a peer-to-peer system validated by network participants. It leverages economic incentives (HNS coin) for sybil resistance and name registration.
The public category test is directional and too small to support a high-confidence rating.
Optimly has not yet published a supported competitor set for handshake-hns.
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Official website: https://handshake.org/
Last analyzed: August 22, 2026
This Business Profile is published by Optimly in the Optimly AI Brand Index, a public research dataset showing how AI systems describe brands, categories, and competitors. Optimly AI Visibility analyzes sampled buyer-intent responses, cited sources, and public brand information. The Brand Authority Index summarizes answer presence, narrative accuracy, and owned citations where sufficient evidence is available.
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