{"name":"Gusto","domain":"gusto.com","url":"https://optimly.ai/brand/gusto","is_claimed":false,"categories":["hr-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"An integrated, user-friendly platform that simplifies complex HR, payroll, and benefits administration with features like AutoPilot™ payroll, automated tax filings, compliance assistance, and comprehensive support tailored for small business growth, including specific solutions for solopreneurs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gusto.com","updated_at":"2026-10-04T00:07:32.892000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Gusto provides an all-in-one platform for payroll, HR, benefits, and time tracking, designed to help small and medium businesses and solopreneurs hire, pay, and grow their teams efficiently and compliantly.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gusto.com","updated_at":"2026-10-04T00:07:32.892000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Payroll (including AutoPilot™ for automated runs\ntax filing\nand compliance)\nTime Tracking\nHR Tools (hiring\nonboarding\ncompliance management)\nEmployee Benefits (health\ndental\n401k\nworkers' compensation)\nCash Flow Management (expenses\nincome\nborrowing).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gusto.com","updated_at":"2026-10-04T00:07:32.892000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Subscription-based (SaaS)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gusto.com","updated_at":"2026-10-04T00:07:32.892000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Small businesses, medium businesses, solopreneurs, companies with 500,000+ businesses running on Gusto.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gusto.com","updated_at":"2026-10-04T00:07:32.892000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:07:32.892000+00:00","last_changed_at":"2026-10-17T23:18:25.830619+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=0d502fd2-8b5a-4967-99c2-6aa9c5431f69"}