# Gumshoe > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/gumshoe - **Dataset:** https://optimly.ai/brand/gumshoe.json - **Markdown:** https://optimly.ai/brand/gumshoe/llms.txt - **Official website:** https://gumshoe.ai - **Slug:** gumshoe - **Categories:** marketing-technology ## Overview - **Tagline:** Simulates how AI talks to real buyer personas across 11+ major AI models, providing actionable insights and content generation tools rather than just generic dashboards, focusing on 'what to do' beyond just monitoring. Its proprietary methodology uses specific personas and prompts. Source: Brand's website (https://gumshoe.ai) · 2026-10-04 - **Description:** Gumshoe is an AI visibility platform that monitors and helps shape how generative AI models (like ChatGPT, Gemini, Claude, Perplexity) perceive and talk about brands. It provides persona-driven insights, competitive analysis, sentiment tracking, citation source identification, and tools for content optimization and technical SEO to improve brand presence and narrative in AI responses. Source: Brand's website (https://gumshoe.ai) · 2026-10-04 ## Offerings - **Core capabilities:** - AI Visibility Audit - Sentiment Audit - Citation Audit - Content Audit - Technical GEO Audit - Persona Reports - Brand Leaderboards - Content Generator - Citation Source Tracking Source: Brand's website (https://gumshoe.ai) · 2026-10-04 - **Pricing:** Subscription-based with tiers (Free sample, Starter $99/mo, Pro $299/mo) Source: Brand's website (https://gumshoe.ai) · 2026-10-04 ## Audience - **Target industry:** Product Marketing teams, Content Marketing teams, Performance Marketing teams, Marketing Agencies, Brands (B2B and B2C) Source: Brand's website (https://gumshoe.ai) · 2026-10-04 Page last updated 2026-10-17.