# GumGum

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/gumgum
- **Dataset:** https://optimly.ai/brand/gumgum.json
- **Markdown:** https://optimly.ai/brand/gumgum/llms.txt
- **Official website:** https://gumgum.com
- **Slug:** gumgum
- **Categories:** ad-tech-ad-networks, ai-machine-learning

## Overview

- **Tagline:** Its core differentiation is the 'Mindset Graph™' which uses real-time contextual signals, trending topics, and first-party data to determine audience receptivity and intent, ensuring ads are delivered when people are most open to messages, across multiple screens. It focuses on 'Weight What Matters. Prioritize What Performs.'
Source: Brand's website (https://gumgum.com) · 2026-10-04

- **Description:** GumGum is an advertising technology company that leverages its proprietary Mindset Graph™ to understand how people think and behave in real time, capturing moments when audiences are most receptive to messages. It enables brands to activate media across CTV, digital video, and display by targeting based on audience mindset and attention, rather than just demographics, leading to more effective ad spend and improved campaign performance.
Source: Brand's website (https://gumgum.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Mindset Graph™ (contextual intelligence platform)
  - Omnichannel Media Activation (across CTV
  - digital video
  - display)
  - Creative Ad Formats (e.g.
  - Hang Time
  - Desktop Skin
  - In-video squeezeback
  - Velocity).
Source: Brand's website (https://gumgum.com) · 2026-10-04

- **Pricing:** Not specified, likely a campaign-based or impression-based model common in ad tech.
Source: Brand's website (https://gumgum.com) · 2026-10-04

## Audience

- **Target industry:** Leading brands across various verticals (e.g., CPG, automotive, financial services, entertainment) seeking to improve ad performance, brand awareness, purchase intent, and ROAS.
Source: Brand's website (https://gumgum.com) · 2026-10-04

Page last updated 2026-10-17.