Great Value Organic is a company within the Consumer Packaged Goods (CPG) category. Great Value Organic is a private label brand owned by Walmart Inc. It offers a wide range of USDA-certified organic products, including grocery staples, dairy, and frozen foods, designed to make organic eating more accessible to a mass-market audience. As a value-tier brand, it focuses on price-competitiveness while meeting federal organic standards.
Great Value Organic was founded in 2014 and is headquartered in Bentonville, AR.
Great Value Organic is part of Walmart.
Great Value Organic is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Great Value Organic is Moderate. Significant factual deltas detected. Inconsistent representation across models.
AI models classify Great Value Organic as a Challenger. AI names competitors first.
Great Value Organic appeared in 6 of 8 sampled buyer-intent queries (75%). The brand dominates 'affordable organic' queries but loses out to specialty brands on health/wellness education queries because content is product-focused rather than editorial.
AI reliably identifies the brand as Walmart's affordable organic offering. It successfully links the brand to value-based organic consumption but struggles with specific supply chain details or the exact scope of the current product catalog. Key gap: AI often treats Great Value Organic as a separate entity rather than a specific tier within the broader Great Value umbrella, missing the nuance of how Walmart manages its private label hierarchy.
Of 5 key facts verified about Great Value Organic, 2 are well-documented (likely accurate across AI models), 2 have limited sourcing, and 1 are retrieval-dependent and may be inaccurate without live search.
Sourcing transparency; models may hallucinate specific suppliers or farms when such information is not public.
Buyers turn to Great Value Organic for Conventional Private Label: Buying conventional Great Value products or other non-organic private labels to save money., Specialty Grocers: Shopping at specialty organic grocers like Whole Foods Market or local cooperatives., among 2 documented problem areas.
Buyers evaluating Great Value Organic typically ask AI models about "cheapest organic milk brands", "USDA organic private label walmart", "affordable organic pantry staples", and 3 similar queries.
Great Value Organic's main competitors are 365 Whole Foods Market, Simply Nature Aldi. According to AI models, these are the brands most frequently named alongside Great Value Organic in buyer-intent queries.
Great Value Organic's core products are Organic milk, eggs, beans, pasta, produce, and frozen vegetables..
Great Value Organic uses One-time purchase.
Great Value Organic serves Budget-conscious families, middle-market consumers, and rural shoppers seeking organic options..
Great Value Organic Combining Walmart's massive economies of scale with USDA organic certification to offer the lowest possible price floor for organic staples.
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/great-value-organic-walmart
Last analyzed: April 10, 2026
Founded: c. 2014 (Current organic-specific line)
Headquarters: Bentonville, Arkansas, USA