{"name":"Google Discovery Ads","domain":"google.com","url":"https://optimly.ai/brand/google-discovery-ads","is_claimed":false,"categories":["ad-tech-ad-networks","marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Ability to reach users across Google's exclusive visual surfaces (YouTube, Discover, Gmail) using intent-based audience signals rather than just social interest.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://google.com","updated_at":"2026-10-04T00:05:46.348000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Google Discovery Ads (now part of Demand Gen) is a visual, automated ad format designed to reach users across the YouTube Home and Watch Next feeds, Google Discover, and the Gmail Promotions and Social tabs. It leverages Google's audience signals and machine learning to deliver personalized creative to users when they are in a high-intent discovery mindset.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://google.com","updated_at":"2026-10-04T00:05:46.348000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Visual Discovery Ads\nGmail Ads\nYouTube Feed Ads\nDemand Gen Campaigns (Successor)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://google.com","updated_at":"2026-10-04T00:05:46.348000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Usage-based (Target CPA, Maximize Conversions)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://google.com","updated_at":"2026-10-04T00:05:46.348000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Direct-to-consumer (DTC) brands, Performance Marketers, Enterprise Retailers, Travel/Auto Industries","source_type":"1p_website","source_label":"Brand's website","source_url":"https://google.com","updated_at":"2026-10-04T00:05:46.348000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Meta Ads (Facebook/Instagram)"},{"url":null,"name":"Pinterest Ads"},{"url":null,"name":"TikTok Ads"},{"url":null,"name":"Taboola / Outbrain"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://google.com","updated_at":"2026-10-04T00:05:46.348000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:05:46.348000+00:00","last_changed_at":"2026-10-17T23:34:37.289264+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=3bb2b453-ad07-4913-9ce6-5f1178d52a07"}