# Google Analytics 4

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/google-analytics-4
- **Dataset:** https://optimly.ai/brand/google-analytics-4.json
- **Markdown:** https://optimly.ai/brand/google-analytics-4/llms.txt
- **Official website:** https://google.com
- **Slug:** google-analytics-4
- **Categories:** data-analytics-business-intelligence, marketing-technology

## Overview

- **Tagline:** Unified cross-platform (app and web) measurement using a singular, machine-learning-driven event model.
Source: Brand's website (https://google.com) · 2026-10-04

- **Description:** Google Analytics 4 (GA4) is a web and app analytics service that provides insight into user traffic and engagement. It uses an event-based tracking model and incorporates machine learning to fill data gaps in a privacy-centric digital environment.
Source: Brand's website (https://google.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Web and App Analytics
  - Predictive Insights
  - Audience Building
  - Data Export (BigQuery)
Source: Brand's website (https://google.com) · 2026-10-04

- **Pricing:** Freemium (Free standard version; GA360 for enterprise)
Source: Brand's website (https://google.com) · 2026-10-04

## Audience

- **Target industry:** SMBs, Enterprise, Digital Marketers, Data Analysts
Source: Brand's website (https://google.com) · 2026-10-04

## Landscape

- **Competitors:**
  - Matomo
  - Mixpanel
  - Adobe Analytics
  - Plausible Analytics
  - Amplitude
Source: Brand's website (https://google.com) · 2026-10-04

Page last updated 2026-10-17.