# Google Analytics 360

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/google-analytics-360
- **Dataset:** https://optimly.ai/brand/google-analytics-360.json
- **Markdown:** https://optimly.ai/brand/google-analytics-360/llms.txt
- **Official website:** https://google.com
- **Slug:** google-analytics-360
- **Categories:** data-analytics-business-intelligence, marketing-technology

## Overview

- **Tagline:** Deep, native integration with the entire Google Ads and Marketing Platform ecosystem alongside raw data access via BigQuery.
Source: Brand's website (https://google.com) · 2026-10-04

- **Description:** Google Analytics 360 is the enterprise-tier analytics service within the Google Marketing Platform. It provides advanced tools for data analysis, including unsampled reporting, BigQuery export, and cross-channel attribution for high-traffic websites and large-scale enterprises.
Source: Brand's website (https://google.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Google Analytics 360
  - GA4 360
  - BigQuery Export
  - Advanced Attribution Modeling
Source: Brand's website (https://google.com) · 2026-10-04

- **Pricing:** Enterprise/Custom (typically usage-based for GA4 360)
Source: Brand's website (https://google.com) · 2026-10-04

## Audience

- **Target industry:** Fortune 500, Large Enterprise, Global E-commerce, High-traffic content publishers
Source: Brand's website (https://google.com) · 2026-10-04

## Landscape

- **Competitors:**
  - Adobe Analytics
  - Matomo Analytics (On-Premise/Cloud)
  - Amplitude
  - Mixpanel
Source: Brand's website (https://google.com) · 2026-10-04

Page last updated 2026-10-17.