{"name":"Google Analytics 360","domain":"google.com","url":"https://optimly.ai/brand/google-analytics-360","is_claimed":false,"categories":["data-analytics-business-intelligence","marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Deep, native integration with the entire Google Ads and Marketing Platform ecosystem alongside raw data access via BigQuery.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://google.com","updated_at":"2026-10-04T00:05:30.941000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Google Analytics 360 is the enterprise-tier analytics service within the Google Marketing Platform. It provides advanced tools for data analysis, including unsampled reporting, BigQuery export, and cross-channel attribution for high-traffic websites and large-scale enterprises.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://google.com","updated_at":"2026-10-04T00:05:30.941000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Google Analytics 360\nGA4 360\nBigQuery Export\nAdvanced Attribution Modeling","source_type":"1p_website","source_label":"Brand's website","source_url":"https://google.com","updated_at":"2026-10-04T00:05:30.941000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Enterprise/Custom (typically usage-based for GA4 360)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://google.com","updated_at":"2026-10-04T00:05:30.941000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Fortune 500, Large Enterprise, Global E-commerce, High-traffic content publishers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://google.com","updated_at":"2026-10-04T00:05:30.941000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Adobe Analytics"},{"url":null,"name":"Matomo Analytics (On-Premise/Cloud)"},{"url":null,"name":"Amplitude"},{"url":null,"name":"Mixpanel"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://google.com","updated_at":"2026-10-04T00:05:30.941000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:05:30.941000+00:00","last_changed_at":"2026-10-17T23:34:37.135361+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=3ba5b720-d622-478b-96b1-ba3339558813"}