# Google Analytics 360 Ga4

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/google-analytics-360-ga4
- **Dataset:** https://optimly.ai/brand/google-analytics-360-ga4.json
- **Markdown:** https://optimly.ai/brand/google-analytics-360-ga4/llms.txt
- **Official website:** https://google.com
- **Slug:** google-analytics-360-ga4
- **Categories:** data-analytics-business-intelligence, marketing-technology

## Overview

- **Tagline:** Native, seamless integration with the Google Ads and Marketing ecosystem combined with sub-second data freshness SLAs.
Source: Brand's website (https://google.com) · 2026-10-04

- **Description:** Google Analytics 360 is the enterprise-grade tier of Google Analytics 4, designed for large organizations requiring higher data limits, advanced sub-property management, and deep integration within the Google Marketing Platform. It provides sub-second data freshness and extensive custom dimension capacities compared to the free standard version.
Source: Brand's website (https://google.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Digital analytics
  - audience modeling
  - BigQuery export
  - cross-channel attribution.
Source: Brand's website (https://google.com) · 2026-10-04

- **Pricing:** Usage-based / Enterprise Custom
Source: Brand's website (https://google.com) · 2026-10-04

## Audience

- **Target industry:** Fortune 500, Large Enterprise, Global Marketing Agencies, High-volume E-commerce.
Source: Brand's website (https://google.com) · 2026-10-04

## Landscape

- **Competitors:**
  - Adobe Analytics (Adobe Experience Cloud)
  - Matomo On-Premise/Cloud
  - Amplitude x Google Analytics Alternative
  - Snowplow Analytics
Source: Brand's website (https://google.com) · 2026-10-04

Page last updated 2026-10-17.