# Goodchange

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/goodchange
- **Dataset:** https://optimly.ai/brand/goodchange.json
- **Markdown:** https://optimly.ai/brand/goodchange/llms.txt
- **Official website:** https://goodchange.app
- **Slug:** goodchange
- **Categories:** marketing-technology, sales-crm

## Overview

- **Tagline:** A political fundraising platform built for 'people-powered campaigns' with a strong emphasis on transparency (no platform tips, no hidden fees, no data sales) and maximizing funds for campaigns through high donor fee coverage. It offers rapid campaign launch capabilities and specialized tools like conduit fundraising, specifically catering to the needs of progressive and nonpartisan political organizations.
Source: Brand's website (https://goodchange.app) · 2026-10-04

- **Description:** Goodchange is an online fundraising platform built for people-powered political campaigns, committees, and causes. It specifically targets Democratic, Progressive, Independent, and nonpartisan political organizations, offering transparent pricing, no platform tips, no data sales, and features for quick campaign launch, donor fee coverage, peer-to-peer fundraising, and compliance.
Source: Brand's website (https://goodchange.app) · 2026-10-04

## Offerings

- **Core capabilities:**
  - An online fundraising platform offering features such as one-time donations
  - recurring donations
  - spare change round-ups
  - donor fee coverage
  - peer-to-peer fundraising tools
  - Pledge Chaser
  - high-converting and embeddable donation forms
  - branded fundraising pages
  - one-click giving
  - events & RSVPs
  - marketing automations
  - automated thank-you notes
  - leaderboards
  - CRM-lite & donor management
  - real-time analytics
  - team roles & permissions
  - compliance tools
  - API & Webhook Integrations
  - QR codes & marketing links
  - and conduit fundraising.
Source: Brand's website (https://goodchange.app) · 2026-10-04

- **Pricing:** Freemium model with tiered plans (Standard, Growth, Professional) that include donor fee coverage and unlimited forms. Signup is free. Standard processing rate is 3.9% + 25¢ per transaction, with lower rates for paid plans. 74% of donors typically cover the processing fee.
Source: Brand's website (https://goodchange.app) · 2026-10-04

## Audience

- **Target industry:** Democratic, Progressive, and qualifying Independent or nonpartisan campaigns, committees, and causes. This includes first-time candidates, local & state campaigns, nonpartisan races (e.g., school boards, city councils, judgeships, ballot measures), qualifying independent candidates, political consultants & digital firms, and progressive organizations & PACs.
Source: Brand's website (https://goodchange.app) · 2026-10-04

Page last updated 2026-10-17.