{"name":"Good Loop","domain":"good-loop.com","url":"https://optimly.ai/brand/good-loop","is_claimed":false,"categories":["marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Integrates social good directly into advertising, allowing consumer ad engagement to fund charitable actions, while also providing tools to measure and reduce the carbon footprint of ad campaigns. This dual focus on ethical engagement and environmental sustainability distinguishes it in the ad tech space.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://good-loop.com","updated_at":"2026-10-04T00:05:42.148000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Good Loop is a purpose-driven advertising platform that helps brands build meaningful customer relationships and drive engagement by integrating social good into advertising campaigns, allowing consumers to do good with their ad engagement, and by providing technology to measure and reduce the environmental impact of ad campaigns. The company is a Certified B Corporation with SBTi Certified Net Zero Targets.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://good-loop.com","updated_at":"2026-10-04T00:05:42.148000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Good Engagement platform (enables consumers to do good by engaging with ads) and Good Measures technology (measures and reduces ad emissions based on the Global Media Sustainability Framework).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://good-loop.com","updated_at":"2026-10-04T00:05:42.148000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Not explicitly mentioned, likely a performance-based or subscription model given the ad tech nature.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://good-loop.com","updated_at":"2026-10-04T00:05:42.148000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Brands and advertisers seeking to boost ad engagement, build trust, increase ad recall, earn attention, and reduce the environmental impact of their advertising campaigns.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://good-loop.com","updated_at":"2026-10-04T00:05:42.148000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:05:42.148000+00:00","last_changed_at":"2026-10-17T23:38:48.385107+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=7655c39c-68fe-407f-a2ba-e112a4f67b24"}