{"name":"gfk-part-of-nielseniq","domain":"nielseniq.com","url":"https://optimly.ai/brand/gfk-part-of-nielseniq","is_claimed":false,"categories":["data-analytics-business-intelligence"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"The Full View™, offering the world’s most complete and clear view of consumer buying behavior combined with unparalleled omnichannel coverage, data platforms, and predictive analytics.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nielseniq.com","updated_at":"2026-10-04T00:08:18.156000+00:00"},{"key":"description","label":"Description","shape":"text","content":"GfK, now part of NielsenIQ, provides comprehensive consumer intelligence and market insights. They offer solutions for market measurement, consumer behavior analysis, innovation, brand & media analytics, and activation, powered by a data and AI platform to help retailers and brands understand consumer buying behavior and drive sustainable growth.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nielseniq.com","updated_at":"2026-10-04T00:08:18.156000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Market measurement\nconsumer behavior & insights\ninnovation solutions\nbrand & media analytics\nand data/AI platforms leveraging omnichannel coverage and predictive analytics.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nielseniq.com","updated_at":"2026-10-04T00:08:18.156000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Not explicitly mentioned in the provided context.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nielseniq.com","updated_at":"2026-10-04T00:08:18.156000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Global retailers and brands across consumer packaged goods (CPG), digital commerce, financial services, public sector, media, retail, small & medium business (SMB), and technology & durables.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nielseniq.com","updated_at":"2026-10-04T00:08:18.156000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:08:18.156000+00:00","last_changed_at":"2026-10-17T23:41:26.719256+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=98b28e1d-2fe5-4d0a-bae2-0605d405e9f5"}