# GfK (NIQ)

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/gfk-niq
- **Dataset:** https://optimly.ai/brand/gfk-niq.json
- **Markdown:** https://optimly.ai/brand/gfk-niq/llms.txt
- **Official website:** https://gfk-media-measurement.com
- **Slug:** gfk-niq
- **Categories:** data-analytics-business-intelligence

## Overview

- **Tagline:** Offers state-of-the-art technologies and rigorous methods for comprehensive, multi-channel, multi-format, and multi-device audience tracking, providing a 360° understanding of viewing and listening behavior. It combines media measurement with passive purchase behavior data to assess advertising campaign effectiveness.
Source: Brand's website (https://gfk-media-measurement.com) · 2026-10-04

- **Description:** GfK provides a media measurement platform that helps brands understand audience media consumption and behavior across various channels, platforms, and devices. Its solutions enable the optimization of marketing and advertising campaigns by identifying target audiences, evaluating content engagement, and measuring campaign effectiveness through integrated data and advanced analytics.
Source: Brand's website (https://gfk-media-measurement.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Video Measurement
  - Total Audience Measurement
  - Published Media Measurement
  - Digital Audience Measurement
  - Audio Measurement
  - Audience Ascription Modelling
  - Content Appreciation Solution
  - Consumer Segment Activation
  - Campaign Measurement
Source: Brand's website (https://gfk-media-measurement.com) · 2026-10-04

## Audience

- **Target industry:** Media companies, advertisers, ad agencies, marketers, and businesses looking to optimize their marketing and advertising ROI.
Source: Brand's website (https://gfk-media-measurement.com) · 2026-10-04

Page last updated 2026-10-17.