{"name":"GfK (NIQ)","domain":"gfk-media-measurement.com","url":"https://optimly.ai/brand/gfk-niq","is_claimed":false,"categories":["data-analytics-business-intelligence"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Offers state-of-the-art technologies and rigorous methods for comprehensive, multi-channel, multi-format, and multi-device audience tracking, providing a 360° understanding of viewing and listening behavior. It combines media measurement with passive purchase behavior data to assess advertising campaign effectiveness.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gfk-media-measurement.com","updated_at":"2026-10-04T00:07:06.997000+00:00"},{"key":"description","label":"Description","shape":"text","content":"GfK provides a media measurement platform that helps brands understand audience media consumption and behavior across various channels, platforms, and devices. Its solutions enable the optimization of marketing and advertising campaigns by identifying target audiences, evaluating content engagement, and measuring campaign effectiveness through integrated data and advanced analytics.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gfk-media-measurement.com","updated_at":"2026-10-04T00:07:06.997000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Video Measurement\nTotal Audience Measurement\nPublished Media Measurement\nDigital Audience Measurement\nAudio Measurement\nAudience Ascription Modelling\nContent Appreciation Solution\nConsumer Segment Activation\nCampaign Measurement","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gfk-media-measurement.com","updated_at":"2026-10-04T00:07:06.997000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Media companies, advertisers, ad agencies, marketers, and businesses looking to optimize their marketing and advertising ROI.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gfk-media-measurement.com","updated_at":"2026-10-04T00:07:06.997000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:07:06.997000+00:00","last_changed_at":"2026-10-17T23:33:33.775701+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=2cbdeff9-84bb-4d71-948c-fbac817680f5"}