# Geopath > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/geopath - **Dataset:** https://optimly.ai/brand/geopath.json - **Markdown:** https://optimly.ai/brand/geopath/llms.txt - **Official website:** https://geopath.org - **Slug:** geopath - **Categories:** data-analytics-business-intelligence ## Overview - **Tagline:** The OOH industry standard for audience location measurement; provides state-of-the-art insights and market research innovation beyond traditional billboard ratings. Source: Brand's website (https://geopath.org) · 2026-10-04 - **Description:** Geopath is the Out-of-Home (OOH) industry standard, powering a smarter OOH marketplace through state-of-the-art audience location measurement, insights, and market research innovation. Source: Brand's website (https://geopath.org) · 2026-10-04 ## Offerings - **Core capabilities:** - Geopath Insights Suite (a platform providing state-of-the-art audience location measurement - insights - and market research innovation) - Geopath Learning Lab (educational seminars and workshops). Source: Brand's website (https://geopath.org) · 2026-10-04 - **Pricing:** Membership-based Source: Brand's website (https://geopath.org) · 2026-10-04 ## Audience - **Target industry:** Out-of-Home (OOH) industry members, advertisers, media planners, agencies. Source: Brand's website (https://geopath.org) · 2026-10-04 Page last updated 2026-10-17.