# Gendigital

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/gendigital
- **Dataset:** https://optimly.ai/brand/gendigital.json
- **Markdown:** https://optimly.ai/brand/gendigital/llms.txt
- **Official website:** https://gendigital.com
- **Slug:** gendigital
- **Categories:** cybersecurity

## Overview

- **Tagline:** Bringing together leading brands like Norton, Avast, LifeLock, MoneyLion, and Engine to provide security, privacy, identity, reputation, and financial wellness under one connected customer relationship and a common platform.
Source: Brand's website (https://gendigital.com) · 2026-10-04

- **Description:** Gen Digital powers digital freedom by helping people grow, manage, and secure their digital and financial lives. It brings together security, privacy, identity, reputation, and financial wellness in one connected customer relationship, enabled by a common Gen platform.
Source: Brand's website (https://gendigital.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Digital security
  - online privacy
  - identity protection
  - financial wellness tools
  - and an embedded finance marketplace platform.
Source: Brand's website (https://gendigital.com) · 2026-10-04

- **Pricing:** Subscription-based services for digital security and identity protection; platform-based models for financial products and recommendations.
Source: Brand's website (https://gendigital.com) · 2026-10-04

## Audience

- **Target industry:** Global consumers, individuals, and families seeking comprehensive digital protection and financial management solutions.
Source: Brand's website (https://gendigital.com) · 2026-10-04

Page last updated 2026-10-17.