# Gbs

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/gbs
- **Dataset:** https://optimly.ai/brand/gbs.json
- **Markdown:** https://optimly.ai/brand/gbs/llms.txt
- **Official website:** https://gbs.pet
- **Slug:** gbs
- **Categories:** marketing-technology

## Overview

- **Tagline:** World's first and fastest growing Pet Identity Graph™; patent-pending Pet Demographics® Audience Platform leveraging 11.5 million verified pet parents and 586 pet-centric audience segments for highly efficient, targeted marketing and sales
Source: Brand's website (https://gbs.pet) · 2026-10-04

- **Description:** Good Boy Studios (Gbs) provides a Pet Demographics® Audience Platform and mobile apps (Pet Parade®, PetStar™) to enable pet businesses to engage with pet parents. It is building the world's first Pet Identity Graph™ to help pet brands optimize media spend, collect first-party data, drive engagement, and boost sales through highly targeted pet-centric audience segments.
Source: Brand's website (https://gbs.pet) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Pet Demographics® Audience Platform
  - Pet Identity Graph™
  - Pet Parade® mobile app
  - PetStar™ mobile app
Source: Brand's website (https://gbs.pet) · 2026-10-04

- **Pricing:** Not specified; likely subscription or campaign-based for business solutions
Source: Brand's website (https://gbs.pet) · 2026-10-04

## Audience

- **Target industry:** Pet brands, pet product launchers, pet stores, pet service providers
Source: Brand's website (https://gbs.pet) · 2026-10-04

Page last updated 2026-10-17.