{"name":"Gbs","domain":"gbs.pet","url":"https://optimly.ai/brand/gbs","is_claimed":false,"categories":["marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"World's first and fastest growing Pet Identity Graph™; patent-pending Pet Demographics® Audience Platform leveraging 11.5 million verified pet parents and 586 pet-centric audience segments for highly efficient, targeted marketing and sales","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gbs.pet","updated_at":"2026-10-04T00:06:58.329000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Good Boy Studios (Gbs) provides a Pet Demographics® Audience Platform and mobile apps (Pet Parade®, PetStar™) to enable pet businesses to engage with pet parents. It is building the world's first Pet Identity Graph™ to help pet brands optimize media spend, collect first-party data, drive engagement, and boost sales through highly targeted pet-centric audience segments.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gbs.pet","updated_at":"2026-10-04T00:06:58.329000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Pet Demographics® Audience Platform\nPet Identity Graph™\nPet Parade® mobile app\nPetStar™ mobile app","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gbs.pet","updated_at":"2026-10-04T00:06:58.329000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Not specified; likely subscription or campaign-based for business solutions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gbs.pet","updated_at":"2026-10-04T00:06:58.329000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Pet brands, pet product launchers, pet stores, pet service providers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gbs.pet","updated_at":"2026-10-04T00:06:58.329000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:06:58.329000+00:00","last_changed_at":"2026-10-17T23:45:46.427809+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=d8ed9bd0-f21c-4c74-8f43-a32de309c5a4"}