# Gazepoint > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/gazepoint - **Dataset:** https://optimly.ai/brand/gazepoint.json - **Markdown:** https://optimly.ai/brand/gazepoint/llms.txt - **Official website:** https://gazept.com - **Slug:** gazepoint - **Categories:** ai-machine-learning ## Overview - **Tagline:** Most affordable, research-grade eye-tracking system on the market, offering professional-grade equipment at a consumer price point. It is easy to set up and use, compatible with Windows 7+, and includes an open standard API and SDK. Source: Brand's website (https://gazept.com) · 2026-10-04 - **Description:** Gazepoint provides affordable, research-grade eye-tracking systems, including hardware and software, for data collection and analysis of user gaze, movement, duration, and fixations. These systems are used across various fields such as corporate research, marketing, UX, neuromarketing, academic research, education, and medical diagnostics to gather objective data and insights. Source: Brand's website (https://gazept.com) · 2026-10-04 ## Offerings - **Core capabilities:** - Eye-tracking hardware (GP3) and eye-tracking software packages for data visualization (e.g. - heat maps) and analysis. Source: Brand's website (https://gazept.com) · 2026-10-04 - **Pricing:** Affordable pricing, with options to purchase hardware only or complete bundles. Source: Brand's website (https://gazept.com) · 2026-10-04 ## Audience - **Target industry:** Corporate researchers and developers, marketers, UX designers, neuromarketing professionals, academic researchers, educators, and medical professionals. Source: Brand's website (https://gazept.com) · 2026-10-04 Page last updated 2026-10-17.