{"name":"Fulcrumsaas","domain":"fulcrumsaas.com","url":"https://optimly.ai/brand/fulcrumsaas","is_claimed":false,"categories":["marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"It's a fully managed service, meaning Fulcrum's team handles the personalization, not the client's. It offers real-time personalization from the first pageview, a unique guarantee where the client only pays for proven value, and transparent proof through a permanent randomized holdout group.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fulcrumsaas.com","updated_at":"2026-10-04T00:04:43.058000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Fulcrum is a fully managed behavioral personalization platform that captures real-time user behavior to deliver personalized experiences on websites, aiming to increase conversion, retention, average order value, and overall revenue. The service is run by Fulcrum's team, not the client's.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fulcrumsaas.com","updated_at":"2026-10-04T00:04:43.058000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"A fully managed behavioral personalization platform that delivers real-time personalized website experiences\nincluding recommendations\ntailored content\nand messaging based on user behavior.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fulcrumsaas.com","updated_at":"2026-10-04T00:04:43.058000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Performance-based pricing with a guarantee: if the attributed revenue (holdout-tested lift) falls short of fees paid over a 12-month contract, the difference is refunded. A free 45-day pilot is offered.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fulcrumsaas.com","updated_at":"2026-10-04T00:04:43.058000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"E-commerce and online retailers seeking to optimize website performance by reducing user friction, increasing conversion rates, improving customer retention, and lifting average order value through advanced personalization.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fulcrumsaas.com","updated_at":"2026-10-04T00:04:43.058000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:04:43.058000+00:00","last_changed_at":"2026-10-17T23:47:21.391860+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=f0dd2b62-fb69-449f-a2ce-24581bbab336"}