{"name":"Freeform (Apple)","domain":"apple.com","url":"https://optimly.ai/brand/freeform","is_claimed":false,"categories":["collaboration-productivity","consumer-apps","design-creative-software"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Native, deep integration across Apple hardware with zero additional subscription cost for existing users.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apple.com","updated_at":"2026-10-04T00:04:35.029000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Freeform is a digital whiteboarding application developed by Apple Inc. for its iOS, iPadOS, and macOS operating systems. It provides users with an infinite canvas for brainstorming, organizing content, and collaborating in real-time using text, images, files, and hand-drawn sketches.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apple.com","updated_at":"2026-10-04T00:04:35.029000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Digital whiteboarding application with infinite canvas\nmedia support\nand real-time collaboration.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apple.com","updated_at":"2026-10-04T00:04:35.029000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Free (Integrated with OS)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apple.com","updated_at":"2026-10-04T00:04:35.029000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Students, creative professionals, Apple device users, small collaborative teams.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://apple.com","updated_at":"2026-10-04T00:04:35.029000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Miro Discovery"},{"url":null,"name":"Mural"},{"url":null,"name":"Lucidspark"},{"url":null,"name":"Microsoft Whiteboard"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://apple.com","updated_at":"2026-10-04T00:04:35.029000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:04:35.029000+00:00","last_changed_at":"2026-10-17T23:44:17.618891+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=c23a3c57-a0c4-4f8a-ad59-8ea5cfbfbbec"}