# Fathom Analytics

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/fathom-analytics
- **Dataset:** https://optimly.ai/brand/fathom-analytics.json
- **Markdown:** https://optimly.ai/brand/fathom-analytics/llms.txt
- **Official website:** https://usefathom.com
- **Slug:** fathom-analytics
- **Categories:** data-analytics-business-intelligence, marketing-technology

## Overview

- **Tagline:** Combines extreme privacy compliance (no cookies, EU isolation) with a 'Company of One' philosophy that prioritizes sustainable, ethical growth over venture capital.
Source: Brand's website (https://usefathom.com) · 2026-10-04

- **Description:** Fathom Analytics is a privacy-centric web analytics service that provides website owners with data without collecting personal information or using tracking cookies. It serves as a simplified, privacy-compliant alternative to traditional ad-tech analytics platforms.
Source: Brand's website (https://usefathom.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Fathom Analytics (SaaS)
  - Fathom Journeys (Conversion Tracking)
Source: Brand's website (https://usefathom.com) · 2026-10-04

- **Pricing:** Subscription
Source: Brand's website (https://usefathom.com) · 2026-10-04

## Audience

- **Target industry:** Privacy-conscious businesses, developers, digital marketers, and Shopify store owners.
Source: Brand's website (https://usefathom.com) · 2026-10-04

## Landscape

- **Competitors:**
  - Plausible Analytics
  - Matomo
  - Pirsch Analytics
  - Google Analytics (GA4)
Source: Brand's website (https://usefathom.com) · 2026-10-04

Page last updated 2026-10-17.