# Fairing

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/fairing
- **Dataset:** https://optimly.ai/brand/fairing.json
- **Markdown:** https://optimly.ai/brand/fairing/llms.txt
- **Official website:** https://fairing.co
- **Slug:** fairing
- **Categories:** marketing-technology

## Overview

- **Tagline:** Adaptive follow-up attribution surveys that 'think like your customers,' intelligent response validation, contextual follow-ups, and the ability to merge attribution responses with behavioral data to reveal true channel performance and validate marketing spend with direct customer feedback instead of just pixel data.
Source: Brand's website (https://fairing.co) · 2026-10-04

- **Description:** Fairing provides advanced attribution surveys, including 'How Did You Hear About Us' (HDYHAU) surveys with adaptive follow-ups, to help marketing teams understand true channel performance and customer decision drivers by capturing authentic customer insights at the moment of conversion. It enables brands to build marketing strategies based on real customer understanding, not just click data.
Source: Brand's website (https://fairing.co) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Advanced Attribution (HDYHAU surveys)
  - Question Stream
  - NPS Surveys
  - Fairing MCP
  - Integrations.
Source: Brand's website (https://fairing.co) · 2026-10-04

- **Pricing:** Free plan available, no credit card required to get started.
Source: Brand's website (https://fairing.co) · 2026-10-04

## Audience

- **Target industry:** Marketing teams, e-commerce businesses, brands looking to grow, consumer and B2B applications.
Source: Brand's website (https://fairing.co) · 2026-10-04

Page last updated 2026-10-17.