{"name":"ETR (Enterprise Technology Research)","domain":"etr.ai","url":"https://optimly.ai/brand/etr-enterprise-technology-research","is_claimed":false,"categories":["data-analytics-business-intelligence"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Relies on a large, vetted community of over 10,000 technology leaders for data, offers rapid delivery of insights, targets specific technology buyers for granular analysis, and provides unbiased research directly from the source to eliminate bias.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://etr.ai","updated_at":"2026-10-04T00:07:59.354000+00:00"},{"key":"description","label":"Description","shape":"text","content":"ETR (Enterprise Technology Research) provides data-driven research and market intelligence for enterprise technology. It leverages insights from over 10,000 technology leaders to offer granular analysis on IT spend, vendor performance, and emerging technology adoption, enabling financial services and enterprise technology clients to make confident business decisions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://etr.ai","updated_at":"2026-10-04T00:07:59.354000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Proprietary enterprise technology market research reports\ndata\nanalysis\nand guidance\nincluding studies on IT spend\nvendor performance\nemerging technology adoption\ncybersecurity\nAI usage trends\nand macro IT budget views.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://etr.ai","updated_at":"2026-10-04T00:07:59.354000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Not explicitly mentioned, implies subscription-based access or direct engagement for research and insights.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://etr.ai","updated_at":"2026-10-04T00:07:59.354000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial Services, Enterprise Technology companies, and their community of global technology leaders.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://etr.ai","updated_at":"2026-10-04T00:07:59.354000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:07:59.354000+00:00","last_changed_at":"2026-10-17T23:34:26.145995+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=390a15a4-5e16-44c1-9995-49ef03a22c22"}