# Equals 5 > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/equals-5 - **Dataset:** https://optimly.ai/brand/equals-5.json - **Markdown:** https://optimly.ai/brand/equals-5/llms.txt - **Official website:** https://equals5.com - **Slug:** equals-5 - **Categories:** marketing-technology ## Overview - **Tagline:** Precisely targets Healthcare Professionals (HCPs) by NPI number on social media and other internet channels, offering 1-to-1 target list match/activation and real-time, user-level data and attribution. It leverages social media where HCPs spend significantly more time compared to professional channels. Source: Brand's website (https://equals5.com) · 2026-10-04 - **Description:** Equals 5 is an all-in-one media buying engine that enables precise NPI-level targeting of Healthcare Professionals (HCPs) on social media and programmatic channels, providing real-time, user-level data and attribution for pharmaceutical brands and other healthcare entities. Source: Brand's website (https://equals5.com) · 2026-10-04 ## Offerings - **Core capabilities:** - The Equals 5 Platform - an all-in-one media buying engine offering 100% NPI-level targeting and 100% NPI-level data. It is powered by Uni 5™ - their proprietary HCP Engagement Intelligence System. Source: Brand's website (https://equals5.com) · 2026-10-04 - **Pricing:** Not specified in the provided content. Source: Brand's website (https://equals5.com) · 2026-10-04 ## Audience - **Target industry:** Pharmaceutical brands, healthcare companies, and other entities seeking to reach and engage Healthcare Professionals (HCPs) on social media and programmatic channels. Source: Brand's website (https://equals5.com) · 2026-10-04 Page last updated 2026-10-17.