{"name":"Equals 5","domain":"equals5.com","url":"https://optimly.ai/brand/equals-5","is_claimed":false,"categories":["marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Precisely targets Healthcare Professionals (HCPs) by NPI number on social media and other internet channels, offering 1-to-1 target list match/activation and real-time, user-level data and attribution. It leverages social media where HCPs spend significantly more time compared to professional channels.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://equals5.com","updated_at":"2026-10-04T00:07:18.015000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Equals 5 is an all-in-one media buying engine that enables precise NPI-level targeting of Healthcare Professionals (HCPs) on social media and programmatic channels, providing real-time, user-level data and attribution for pharmaceutical brands and other healthcare entities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://equals5.com","updated_at":"2026-10-04T00:07:18.015000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"The Equals 5 Platform\nan all-in-one media buying engine offering 100% NPI-level targeting and 100% NPI-level data. It is powered by Uni 5™\ntheir proprietary HCP Engagement Intelligence System.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://equals5.com","updated_at":"2026-10-04T00:07:18.015000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Not specified in the provided content.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://equals5.com","updated_at":"2026-10-04T00:07:18.015000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Pharmaceutical brands, healthcare companies, and other entities seeking to reach and engage Healthcare Professionals (HCPs) on social media and programmatic channels.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://equals5.com","updated_at":"2026-10-04T00:07:18.015000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:07:18.015000+00:00","last_changed_at":"2026-10-17T23:38:17.781069+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=6f53c255-0d32-44d6-bf6b-5d177f3ed4b6"}