# Effectivemediaservices

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/effectivemediaservices
- **Dataset:** https://optimly.ai/brand/effectivemediaservices.json
- **Markdown:** https://optimly.ai/brand/effectivemediaservices/llms.txt
- **Official website:** https://effectivemediaservices.com
- **Slug:** effectivemediaservices
- **Categories:** collaboration-productivity

## Overview

- **Tagline:** Utilizes proprietary software and cutting-edge technology to base media campaigns on science, not hunches, successfully managing over $12 billion in television promotional time for over 250 channels in 37 countries. Focuses on optimizing the overall viewer experience and managing FCC compliance.
Source: Brand's website (https://effectivemediaservices.com) · 2026-10-04

- **Description:** Effective Media Services (EMS) is the creator of GRiP it!®, an On-Air Promotions Optimization software system utilized by broadcasters globally to manage television promotional time, automate secondary events, ensure FCC compliance, and optimize cross-channel campaigns. Founded in 1990, EMS provides technology-driven solutions and strategic consulting to enhance campaign effectiveness and ratings performance.
Source: Brand's website (https://effectivemediaservices.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - GRiP it!® On-Air Promotions Optimization software system
  - GRiP it!® Secondary Events
  - Cross Channel Promotion and Synergy management system.
Source: Brand's website (https://effectivemediaservices.com) · 2026-10-04

- **Pricing:** Not specified
Source: Brand's website (https://effectivemediaservices.com) · 2026-10-04

## Audience

- **Target industry:** Television channels, broadcasters, and media companies operating globally.
Source: Brand's website (https://effectivemediaservices.com) · 2026-10-04

Page last updated 2026-10-17.