{"name":"Effectivemediaservices","domain":"effectivemediaservices.com","url":"https://optimly.ai/brand/effectivemediaservices","is_claimed":false,"categories":["collaboration-productivity"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Utilizes proprietary software and cutting-edge technology to base media campaigns on science, not hunches, successfully managing over $12 billion in television promotional time for over 250 channels in 37 countries. Focuses on optimizing the overall viewer experience and managing FCC compliance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://effectivemediaservices.com","updated_at":"2026-10-04T00:02:20.610000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Effective Media Services (EMS) is the creator of GRiP it!®, an On-Air Promotions Optimization software system utilized by broadcasters globally to manage television promotional time, automate secondary events, ensure FCC compliance, and optimize cross-channel campaigns. Founded in 1990, EMS provides technology-driven solutions and strategic consulting to enhance campaign effectiveness and ratings performance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://effectivemediaservices.com","updated_at":"2026-10-04T00:02:20.610000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"GRiP it!® On-Air Promotions Optimization software system\nGRiP it!® Secondary Events\nCross Channel Promotion and Synergy management system.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://effectivemediaservices.com","updated_at":"2026-10-04T00:02:20.610000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Not specified","source_type":"1p_website","source_label":"Brand's website","source_url":"https://effectivemediaservices.com","updated_at":"2026-10-04T00:02:20.610000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Television channels, broadcasters, and media companies operating globally.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://effectivemediaservices.com","updated_at":"2026-10-04T00:02:20.610000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:02:20.610000+00:00","last_changed_at":"2026-10-17T23:46:58.268120+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=eb391637-cf8e-4571-8393-567d922f5c13"}