# Duckduckgo

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/duckduckgo
- **Dataset:** https://optimly.ai/brand/duckduckgo.json
- **Markdown:** https://optimly.ai/brand/duckduckgo/llms.txt
- **Official website:** https://duckduckgo.com
- **Slug:** duckduckgo
- **Categories:** cybersecurity

## Overview

- **Tagline:** Strong emphasis on privacy by default; actively blocks third-party trackers, ads, and cookie pop-ups; never tracks user searches; offers private AI chat integration and a suite of privacy protections beyond just browsing.
Source: Brand's website (https://duckduckgo.com) · 2026-10-04

- **Description:** DuckDuckGo is a privacy-focused internet company offering a web browser, search engine, and various privacy tools designed to protect personal information online by blocking trackers, ads, and cookie pop-ups.
Source: Brand's website (https://duckduckgo.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - DuckDuckGo Browser (for Mac
  - Windows
  - iOS
  - Android)
  - DuckDuckGo Extension (for Chrome
  - Edge
  - Firefox
  - Opera)
  - Private Search
  - Duck.ai (private AI chat)
  - Email Protection
  - Privacy Pro Subscription
Source: Brand's website (https://duckduckgo.com) · 2026-10-04

- **Pricing:** Free for core browser and search functionalities, with optional paid subscription for advanced privacy features like personal information removal, identity restoration, and VPN. Monetization through privacy-respecting search ads.
Source: Brand's website (https://duckduckgo.com) · 2026-10-04

## Audience

- **Target industry:** Internet users concerned about online privacy, data tracking, targeted advertising, and maintaining control over their personal information.
Source: Brand's website (https://duckduckgo.com) · 2026-10-04

## Landscape

- **Competitors:**
  - Chrome
  - Edge
  - Safari
  - Firefox
  - Brave
  - Google
Source: Brand's website (https://duckduckgo.com) · 2026-10-04

Page last updated 2026-10-17.