# Drop

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/drop
- **Dataset:** https://optimly.ai/brand/drop.json
- **Markdown:** https://optimly.ai/brand/drop/llms.txt
- **Official website:** https://usedrop.io
- **Slug:** drop
- **Categories:** sales-crm

## Overview

- **Tagline:** Offers significantly higher engagement (95% open rates, 35%+ CTR) and lower CPL compared to traditional email by leveraging direct social media messages and zero-party data for informed lead generation in a cookie-less environment.
Source: Brand's website (https://usedrop.io) · 2026-10-04

- **Description:** Drop is a social CRM platform that enables brands to engage audiences directly on social media through personalized direct messages, aiming to reduce cost-per-lead, boost engagement, and maximize ROI. It helps transition from traditional email marketing to more effective social interactions for customer acquisition, insights, and retention.
Source: Brand's website (https://usedrop.io) · 2026-10-04

## Offerings

- **Core capabilities:**
  - A social CRM platform that facilitates direct message interactions on social media for personalized experiences
  - understanding community
  - revenue maximization
  - and click-to-direct campaigns.
Source: Brand's website (https://usedrop.io) · 2026-10-04

- **Pricing:** Not specified.
Source: Brand's website (https://usedrop.io) · 2026-10-04

## Audience

- **Target industry:** E-commerce, retail, consumer brands, and sports teams seeking to optimize social media engagement, customer acquisition, and retention.
Source: Brand's website (https://usedrop.io) · 2026-10-04

Page last updated 2026-10-17.