{"name":"Drop","domain":"usedrop.io","url":"https://optimly.ai/brand/drop","is_claimed":false,"categories":["sales-crm"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Offers significantly higher engagement (95% open rates, 35%+ CTR) and lower CPL compared to traditional email by leveraging direct social media messages and zero-party data for informed lead generation in a cookie-less environment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://usedrop.io","updated_at":"2026-10-04T00:07:18.796000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Drop is a social CRM platform that enables brands to engage audiences directly on social media through personalized direct messages, aiming to reduce cost-per-lead, boost engagement, and maximize ROI. It helps transition from traditional email marketing to more effective social interactions for customer acquisition, insights, and retention.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://usedrop.io","updated_at":"2026-10-04T00:07:18.796000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"A social CRM platform that facilitates direct message interactions on social media for personalized experiences\nunderstanding community\nrevenue maximization\nand click-to-direct campaigns.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://usedrop.io","updated_at":"2026-10-04T00:07:18.796000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Not specified.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://usedrop.io","updated_at":"2026-10-04T00:07:18.796000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"E-commerce, retail, consumer brands, and sports teams seeking to optimize social media engagement, customer acquisition, and retention.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://usedrop.io","updated_at":"2026-10-04T00:07:18.796000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:07:18.796000+00:00","last_changed_at":"2026-10-17T23:48:07.032350+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=fd4b8b9d-37e1-4fac-ae38-b6d8023da8a2"}