Digit (Oportun) is a company within the Fintech category. Digit (now part of Oportun) is a financial technology service that uses machine learning to analyze user spending patterns and automatically move small amounts of money from a checking account into savings. Originally a standalone app, it was acquired by the credit-focused financial platform Oportun to bolster its holistic financial health offerings.
Digit (Oportun) was founded in 2013 (Digit), 2005 (Oportun) and is headquartered in San Carlos, CA (Oportun).
Digit (Oportun) is rated Contender on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Digit (Oportun) is Moderate. Significant factual deltas detected. Inconsistent representation across models.
AI models classify Digit (Oportun) as a Challenger. AI names competitors first.
Digit (Oportun) appeared in 5 of 8 sampled buyer-intent queries (63%). While Digit is well-known for 'automated savings,' it is losing ground to integrated banking giants and Acorns in AI recommendations because its brand identity is currently split between two domains.
AI captures the 'legacy' identity of Digit as a revolutionary savings app but struggles to clearly articulate its current state as a sub-feature of Oportun. Descriptions often flip-flop between calling it an independent app and a banking feature. Key gap: The biggest gap is the current status of the brand: many sources still describe 'Digit' as a standalone service, while it has been largely absorbed into Oportun's broader financial health platform.
Of 5 key facts verified about Digit (Oportun), 3 are well-documented (likely accurate across AI models), 2 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
Current subscription pricing and specific feature availability following the Oportun integration.
Buyers turn to Digit (Oportun) for how to save money without thinking about it, Manual Savings Transfer: Manually setting aside money in a savings account or spreadsheet monthly., Envelope System: Relying on physical jars or envelopes to separate cash for specific goals., among 4 documented problem areas.
Buyers evaluating Digit (Oportun) typically ask AI models about "best apps for automated savings", "apps like acorns for saving", "Oportun savings features", and 2 similar queries.
Digit (Oportun)'s main competitors are Acorns, Chime. According to AI models, these are the brands most frequently named alongside Digit (Oportun) in buyer-intent queries.
Digit (Oportun)'s core products are Automated micro-savings, bill payment automation, and goal-based saving tools..
Digit (Oportun) uses Subscription.
Digit (Oportun) serves Middle-income consumers, 'underbanked' individuals, and digital-native savers..
Digit (Oportun) The use of a sophisticated 'no-overdraft' algorithm that accurately predicts daily cash flow to find 'extra' money to save.
Brand Authority Index (BAI) tier: Contender (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/digit-oportun
Last analyzed: April 11, 2026
Founded: 2013
Headquarters: San Francisco, CA