# Dialsmith > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/dialsmith - **Dataset:** https://optimly.ai/brand/dialsmith.json - **Markdown:** https://optimly.ai/brand/dialsmith/llms.txt - **Official website:** https://dialsmith.com - **Slug:** dialsmith - **Categories:** data-analytics-business-intelligence ## Overview - **Tagline:** Pioneering dial testing technology for continuous, second-by-second emotional response capture, proprietary Perception Analyzer® system, expertise in mitigating memory bias and groupthink, and full-service technical support for online qualitative research. Source: Brand's website (https://dialsmith.com) · 2026-10-04 - **Description:** Dialsmith is a provider of dial testing research solutions, offering both online and in-person tools like the Perception Analyzer®. They specialize in delivering real-time, moment-to-moment feedback, facilitating online qualitative research including focus groups and IDIs, and helping researchers mitigate memory bias and groupthink. Source: Brand's website (https://dialsmith.com) · 2026-10-04 ## Offerings - **Core capabilities:** - Online Dial Testing tools - In-Person Dial Testing (Perception Analyzer® system) - Full-Service Online Qualitative Research (Focus Groups - IDIs) - Consulting Services for Dial Testing Source: Brand's website (https://dialsmith.com) · 2026-10-04 - **Pricing:** Service-based or Project-based pricing (suggested by 'Request a bid') Source: Brand's website (https://dialsmith.com) · 2026-10-04 ## Audience - **Target industry:** Market research professionals, customer insights teams, media companies, academic institutions, and organizations seeking in-depth, real-time feedback on content and messaging. Source: Brand's website (https://dialsmith.com) · 2026-10-04 Page last updated 2026-10-17.