{"name":"Demandbase (Personalization)","domain":"demandbase.com","url":"https://optimly.ai/brand/demandbase-personalization","is_claimed":false,"categories":["marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"The depth of its B2B-specific firmographic data and the breadth of its full-funnel ABM integration compared to point solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://demandbase.com","updated_at":"2026-10-04T00:04:18.003000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Demandbase (Personalization) is a specialized B2B software solution that enables companies to dynamically change website content based on the visitor's account information, industry, or sales stage. It is a key module within the Demandbase One platform, leveraging the company's proprietary B2B data and IP-identification technology to deliver tailored digital experiences. The tool helps marketing teams increase conversion rates by showing more relevant messages to high-value prospects.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://demandbase.com","updated_at":"2026-10-04T00:04:18.003000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Demandbase One\nWebsite Personalization\nAccount Identification\nAdvertising Cloud.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://demandbase.com","updated_at":"2026-10-04T00:04:18.003000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Enterprise/Custom","source_type":"1p_website","source_label":"Brand's website","source_url":"https://demandbase.com","updated_at":"2026-10-04T00:04:18.003000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Enterprise B2B, Mid-market B2B, SaaS, Financial Services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://demandbase.com","updated_at":"2026-10-04T00:04:18.003000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"6sense (Personalization)"},{"url":null,"name":"Terminus (Site Experiences)"},{"url":null,"name":"Mutiny"},{"url":null,"name":"Clearbit (Reveal)"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://demandbase.com","updated_at":"2026-10-04T00:04:18.003000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:04:18.003000+00:00","last_changed_at":"2026-10-17T23:06:24.226615+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=0451baaf-d6b9-4dd2-ab59-767f9598fbac"}