{"name":"Dell Technologies (PowerEdge / APEX)","domain":"dell.com","url":"https://optimly.ai/brand/dell-technologies-poweredge-apex","is_claimed":false,"categories":["cloud-infrastructure","enterprise-servers-storage"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"The ability to provide a consistent 'cloud' experience (APEX) across high-performance, industry-standard hardware (PowerEdge) with a fully integrated global supply chain.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dell.com","updated_at":"2026-10-04T00:02:22.975000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Dell Technologies is a multinational technology company that provides a broad range of hardware, software, and services. It is a global leader in the server market with its PowerEdge line and has pioneered the 'as-a-service' transition in infrastructure through its APEX portfolio.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dell.com","updated_at":"2026-10-04T00:02:22.975000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"PowerEdge Servers\nAPEX as-a-service\nPowerStore Storage\nPrecision Workstations\nDell AI Factory","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dell.com","updated_at":"2026-10-04T00:02:22.975000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Custom, Subscription, Usage-based (via APEX), and One-time purchase (standard CapEx)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dell.com","updated_at":"2026-10-04T00:02:22.975000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Enterprise, Mid-market, Government, Education, Service Providers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dell.com","updated_at":"2026-10-04T00:02:22.975000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"HPE (Hewlett Packard Enterprise) / GreenLake"},{"url":null,"name":"Lenovo / TruScale"},{"url":null,"name":"Amazon Web Services (AWS)"},{"url":null,"name":"Supermicro"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://dell.com","updated_at":"2026-10-04T00:02:22.975000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:02:22.975000+00:00","last_changed_at":"2026-10-17T23:42:22.270424+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=a4995596-099f-4e77-becd-cae537fa290d"}