# Decile

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/decile
- **Dataset:** https://optimly.ai/brand/decile.json
- **Markdown:** https://optimly.ai/brand/decile/llms.txt
- **Official website:** https://decile.com
- **Slug:** decile
- **Categories:** marketing-technology

## Overview

- **Tagline:** Built on first-party transaction data combined with third-party demographic and behavioral enrichment. Features an AI analyst (Luma) specifically designed for e-commerce data to surface proactive, tailor-made insights. Enables one-click activation of customer segments to marketing and ad platforms without needing analysts or complex data exports. Offers rapid implementation (days, not months) compared to traditional CDPs, specifically tailored for mid-market e-commerce needs.
Source: Brand's website (https://decile.com) · 2026-10-04

- **Description:** Decile is a customer intelligence platform built for e-commerce brands on Shopify. It combines first-party transaction data with third-party enrichment and an AI analyst (Luma) to provide actionable insights on customer value, behavior, and acquisition, enabling direct activation to marketing and ad platforms with one click, without requiring a data team.
Source: Brand's website (https://decile.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Customer Intelligence Platform
  - AI analyst (Luma)
  - customer segmentation tools
  - audience activation for marketing and ad platforms.
Source: Brand's website (https://decile.com) · 2026-10-04

- **Pricing:** Not explicitly stated, but positioned as an alternative to expensive enterprise CDPs (which cost $12K–$20K/month) and does not offer a free trial.
Source: Brand's website (https://decile.com) · 2026-10-04

## Audience

- **Target industry:** Mid-market e-commerce brands ($5M–$100M+ in annual revenue), primarily on Shopify or Shopify Plus. Designed for marketing directors, heads of growth, and founders without a dedicated data team.
Source: Brand's website (https://decile.com) · 2026-10-04

Page last updated 2026-10-17.