# Dealerdna > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/dealerdna - **Dataset:** https://optimly.ai/brand/dealerdna.json - **Markdown:** https://optimly.ai/brand/dealerdna/llms.txt - **Official website:** https://dealerdna.com - **Slug:** dealerdna - **Categories:** marketing-technology ## Overview - **Tagline:** The only tool that dynamically calculates the best possible vehicle payment, populates dealership websites, and automatically updates digital marketing assets in real-time. It offers the most granular, highly engineered advertising package in the industry, resulting in significant click-spend savings and increased site activity. Source: Brand's website (https://dealerdna.com) · 2026-10-04 - **Description:** DealerDNA provides the SynergieTM Marketing Suite, an automated digital marketing platform specifically designed for car dealerships. It dynamically calculates and displays optimal vehicle payments, updates marketing assets in real-time, and generates high-quality leads, aiming to convert browsers into buyers. Source: Brand's website (https://dealerdna.com) · 2026-10-04 ## Offerings - **Core capabilities:** - The SynergieTM Marketing Suite - including its iAutopilot™ module - which provides real-time automated solutions for aligning complex marketing channels - dynamically calculating and displaying the best possible vehicle payments - populating dealership websites - and automatically updating digital marketing assets (Special Offers Landing Pages - Inventory Detail Pages - Search Engine Text Ads - Digital Remarketing Banners). It also features an advanced Calculator Tool for shoppers. Source: Brand's website (https://dealerdna.com) · 2026-10-04 - **Pricing:** Performance-based model with a low Cost-Per Click (CPC) and a low SEM management fee. Source: Brand's website (https://dealerdna.com) · 2026-10-04 ## Audience - **Target industry:** Car dealerships and the broader automotive retail industry seeking to optimize digital marketing and sales conversion. Source: Brand's website (https://dealerdna.com) · 2026-10-04 Page last updated 2026-10-17.