{"name":"Dealerdna","domain":"dealerdna.com","url":"https://optimly.ai/brand/dealerdna","is_claimed":false,"categories":["marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"The only tool that dynamically calculates the best possible vehicle payment, populates dealership websites, and automatically updates digital marketing assets in real-time. It offers the most granular, highly engineered advertising package in the industry, resulting in significant click-spend savings and increased site activity.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dealerdna.com","updated_at":"2026-10-04T00:07:58.508000+00:00"},{"key":"description","label":"Description","shape":"text","content":"DealerDNA provides the SynergieTM Marketing Suite, an automated digital marketing platform specifically designed for car dealerships. It dynamically calculates and displays optimal vehicle payments, updates marketing assets in real-time, and generates high-quality leads, aiming to convert browsers into buyers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dealerdna.com","updated_at":"2026-10-04T00:07:58.508000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"The SynergieTM Marketing Suite\nincluding its iAutopilot™ module\nwhich provides real-time automated solutions for aligning complex marketing channels\ndynamically calculating and displaying the best possible vehicle payments\npopulating dealership websites\nand automatically updating digital marketing assets (Special Offers Landing Pages\nInventory Detail Pages\nSearch Engine Text Ads\nDigital Remarketing Banners). It also features an advanced Calculator Tool for shoppers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dealerdna.com","updated_at":"2026-10-04T00:07:58.508000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Performance-based model with a low Cost-Per Click (CPC) and a low SEM management fee.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dealerdna.com","updated_at":"2026-10-04T00:07:58.508000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Car dealerships and the broader automotive retail industry seeking to optimize digital marketing and sales conversion.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dealerdna.com","updated_at":"2026-10-04T00:07:58.508000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:07:58.508000+00:00","last_changed_at":"2026-10-17T23:36:46.856462+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=59b74ade-3af1-4324-ab9f-58b634dff877"}