# Criteo Retail Media

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/criteo-retail-media
- **Dataset:** https://optimly.ai/brand/criteo-retail-media.json
- **Markdown:** https://optimly.ai/brand/criteo-retail-media/llms.txt
- **Official website:** https://criteo.com
- **Slug:** criteo-retail-media
- **Categories:** ad-tech-ad-networks, marketing-technology

## Overview

- **Tagline:** The world's largest open retail media ecosystem with the highest volume of retailer first-party data outside of Amazon.
Source: Brand's website (https://criteo.com) · 2026-10-04

- **Description:** Criteo Retail Media is a specialized division of Criteo that provides an end-to-end platform for retailers and brands to manage retail media networks. It enables brands to place sponsored products and display ads directly on retailer websites while providing retailers with the technology to monetize their first-party data and site traffic. The platform focuses on 'closed-loop' measurement, linking ad spend directly to digital sales.
Source: Brand's website (https://criteo.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Commerce Max (DSP)
  - Commerce Yield (SSP)
  - Sponsored Products
  - On-site Display Ads
Source: Brand's website (https://criteo.com) · 2026-10-04

- **Pricing:** Usage-based (percentage of media spend or SaaS fee)
Source: Brand's website (https://criteo.com) · 2026-10-04

## Audience

- **Target industry:** Fortune 500 Brands, Global Retailers, Media Agencies
Source: Brand's website (https://criteo.com) · 2026-10-04

## Landscape

- **Competitors:**
  - CitrusAd (Publicis)
  - Amazon Advertising
  - PromoteIQ (Microsoft)
  - The Trade Desk
Source: Brand's website (https://criteo.com) · 2026-10-04

Page last updated 2026-10-17.