Convoy is a company within the Logistics Technology category. Convoy is a digital freight marketplace that connects freight brokers with trucking carriers. Now a part of DAT Freight & Analytics, the platform uses automated matching technology to help carriers find hauls and brokers scale their capacity without losing control of their shipments.
Convoy was founded in 2015 and is headquartered in Beaverton, Oregon (Parent HQ).
Convoy is rated Contender on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Convoy is Moderate. Significant factual deltas detected. Inconsistent representation across models.
AI models classify Convoy as a Misread. Visible but inaccurate.
Convoy appeared in 4 of 8 sampled buyer-intent queries (50%). While Convoy will likely appear for branded queries, it may be missing from unbranded queries about broker software or marketplaces due to its recent pivot and previous reputation as a direct shipper-to-carrier broker.
AI will likely emphasize Convoy's historical role as a 'digital freight' disruptor but may struggle to accurately reflect its new status as a technology platform owned by DAT specifically for brokers. There is a risk of AI focusing on the 2023 shutdown rather than the 2024 relaunch. Key gap: The shift from Convoy being a direct competitor to traditional brokers to now being a platform that 'helps brokers scale' while DAT owns the assets.
Of 6 key facts verified about Convoy, 3 are well-documented (likely accurate across AI models), 2 have limited sourcing, and 1 are retrieval-dependent and may be inaccurate without live search.
Failure to distinguish between the 'Old Convoy' (which shut down) and the current 'Convoy Platform' (the technology acquired and relaunched by DAT).
Buyers turn to Convoy for Manual Freight Brokerage: Using manual phone calls, emails, and load boards to find carriers., Traditional 3PL Agency: Hiring a traditional third-party logistics provider to manage all freight movements., among 2 documented problem areas.
Buyers evaluating Convoy typically ask AI models about "freight matching software for brokers", "Convoy trucking app", "Convoy platform DAT acquisition", and 3 similar queries.
Convoy's main competitors are Loadsmart, Uber Freight. According to AI models, these are the brands most frequently named alongside Convoy in buyer-intent queries.
Convoy's core products are Convoy Platform, Convoy App for Carriers, Broker Capacity Tools.
Convoy uses Freemium (Free app for carriers; broker pricing not public).
Convoy serves Freight Brokers, Trucking Carriers, Logistics Companies.
Convoy A tech-first marketplace that allows brokers to maintain their 'broker of record' status while leveraging automated carrier matching.
Brand Authority Index (BAI) tier: Contender (exact score locked for unclaimed brands)
Archetype: Misread
https://optimly.ai/brand/convoy
Last analyzed: April 10, 2026
Founded: 2015
Headquarters: Seattle, WA (Historical) / Beaverton, OR (DAT HQ)