Coalition is a company within the Insurtech category. Coalition is a cyber insurance and security provider that pioneered the 'Active Insurance' model. It combines comprehensive insurance coverage with proactive cybersecurity tools and incident response services to help organizations mitigate digital risks.
Coalition was founded in 2017 and is headquartered in San Francisco, CA.
Coalition is rated Contender on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Coalition is Moderate. Significant factual deltas detected.
AI models classify Coalition as a Challenger. AI names competitors first.
Coalition appeared in 6 of 8 sampled buyer-intent queries (75%). Coalition is highly visible for 'cyber insurance' but faces stiff competition in pure 'security assessment' or 'MDR' queries where legacy software vendors dominate.
AI reliably positions Coalition as a pioneer of 'Active Insurance,' highlighting the blend of risk assessment and financial coverage. It occasionally struggles with the distinction between their insurance carrier status versus their security software capabilities. Key gap: AI often categorizes Coalition solely as a 'cyber insurance broker,' whereas the brand's current identity emphasizes a unified 'Active Insurance' and 'Security' platform where the software and incident response are secondary to the policy itself.
Of 6 key facts verified about Coalition, 4 are well-documented (likely accurate across AI models), 1 have limited sourcing, and 1 are retrieval-dependent and may be inaccurate without live search.
Specific historical details like the exact founding team and early funding Rounds are less consistently reported than their product offerings and current marketing claims.
Buyers turn to Coalition for DIY Cyber Risk Management: Using spreadsheets, manual risk assessments, and standalone cybersecurity tools without integrated insurance coverage., Boutique Cyber Security Agencies: Contracting with general insurance brokers and separate cybersecurity consultants to patch together a defense and recovery plan., among 2 documented problem areas.
Buyers evaluating Coalition typically ask AI models about "best cyber insurance for small business", "active cyber insurance providers", "ransomware protection with insurance coverage", and 3 similar queries.
Coalition's main competitors are At-Bay, Bitsight, Chubb. According to AI models, these are the brands most frequently named alongside Coalition in buyer-intent queries.
Coalition's core products are Active Cyber Policy, Risk Management Platform, Coalition Incident Response, Automated MDR, Security Assessments.
Coalition uses Subscription / Premium-based insurance policies with free risk management tools..
Coalition serves Small to Medium Enterprises (SMEs), Mid-Market, School Districts, Brokers.
Coalition Unlike traditional insurers that only pay after a loss, Coalition actively monitors policyholders' attack surfaces to prevent incidents before they occur.
Brand Authority Index (BAI) tier: Contender (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/coalition
Last analyzed: April 10, 2026
Founded: 2017
Headquarters: San Francisco, CA