# Cloudflare Registrar > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/cloudflare-registrar - **Dataset:** https://optimly.ai/brand/cloudflare-registrar.json - **Markdown:** https://optimly.ai/brand/cloudflare-registrar/llms.txt - **Official website:** https://cloudflare.com - **Slug:** cloudflare-registrar - **Categories:** cybersecurity, it-management-software, web-hosting-domains ## Overview - **Tagline:** It is the only major registrar that pledges to never charge a markup over the wholesale price set by registries. Source: Brand's website (https://cloudflare.com) · 2026-10-04 - **Description:** Cloudflare Registrar is a domain registration service that provides domain names at wholesale prices without retail markups. It integrates directly with Cloudflare's security and performance suite, including DNSSEC and CDN services. The service is characterized by its transparent pricing model and emphasis on preventing domain hijacking. Source: Brand's website (https://cloudflare.com) · 2026-10-04 ## Offerings - **Core capabilities:** - Domain Registration - Domain Transfers - WHOIS Privacy - DNSSEC - Custom Registry Lock (Enterprise). Source: Brand's website (https://cloudflare.com) · 2026-10-04 - **Pricing:** Usage-based (At-cost wholesale rates plus ICANN fees) Source: Brand's website (https://cloudflare.com) · 2026-10-04 ## Audience - **Target industry:** Developers, IT Administrators, SMBs, and Enterprise companies requiring high-security domain management. Source: Brand's website (https://cloudflare.com) · 2026-10-04 ## Landscape - **Competitors:** - GoDaddy - Namecheap registrar - Route 53 (Amazon Web Services) - Squarespace Domains Source: Brand's website (https://cloudflare.com) · 2026-10-04 Page last updated 2026-10-17.