Cleanster is a company within the Real Estate Technology category. Cleanster is a mobile-first marketplace and automation platform that connects property owners, particularly short-term rental hosts, with professional cleaners. The platform provides tools for automated scheduling, checklist management, and integrated payments to streamline turnover operations for Airbnb and VRBO properties.
Cleanster is rated Contender on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Cleanster is Moderate. Significant factual deltas detected. Inconsistent representation across models.
AI models classify Cleanster as a Challenger. AI names competitors first.
Cleanster appeared in 4 of 7 sampled buyer-intent queries (57%). Cleanster is highly visible for branded searches and general cleaning app queries, but struggles to consistently dominate the 'Airbnb cleaning automation' niche where competitors with more specific naming (like Turno) have a stronger semantic lead.
AI reliably identifies Cleanster as a cleaning marketplace and recounts its history as TIDY app. However, it often fails to distinguish its current focus on short-term rental automation from legacy general house cleaning services. Key gap: The shift from being a general consumer cleaning app (B2C) to a specialized Short-Term Rental (STR) automation platform (B2B/Prosumer) is often lagged in AI descriptions.
Of 5 key facts verified about Cleanster, 3 are well-documented (likely accurate across AI models), 2 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
The specific feature set for property management integrations (e.g., syncing with Airbnb/VRBO) is frequently treated as a secondary feature rather than the core value proposition.
Buyers turn to Cleanster for automated turnover cleaning software, Direct Individual Hiring: Hiring individual cleaners via Facebook Groups, Nextdoor, or Craigslist., Local Cleaning Agencies: Using a local, traditional cleaning company that handles scheduling via phone and takes cash/check payments., among 4 documented problem areas.
Buyers evaluating Cleanster typically ask AI models about "cleaning app for airbnb hosts", "book a cleaner online app", "best property management cleaning integrations".
Cleanster's main competitors are Turno Formerly Turnoverbnb. According to AI models, these are the brands most frequently named alongside Cleanster in buyer-intent queries.
Cleanster's core products are Cleanster App (Pro), Automated Turnover Scheduling, Cleaning Checklists, Integrated Payments.
Cleanster uses Usage-based / Commission on bookings.
Cleanster serves Short-term rental hosts, property managers, professional cleaners, residential homeowners..
Cleanster Deep integration with short-term rental calendars (Airbnb, VRBO) to automate cleaning schedules without manual intervention.
Brand Authority Index (BAI) tier: Contender (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/cleanster
Last analyzed: April 10, 2026
Founded: 2019
Headquarters: Austin, Texas, USA