{"name":"Classy","domain":"gofundme.com","url":"https://optimly.ai/brand/classy-acquired-by-gofundme","is_claimed":false,"categories":["data-analytics-business-intelligence","e-commerce-platforms-software","marketing-technology","sales-crm","vertical-industry-software"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Its positioning as the '#1 fundraising platform for nonprofits' backed by the extensive GoFundMe donor community (200M+ supporters), offering a comprehensive, intelligent, and customizable ecosystem of fundraising tools, without requiring coding.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gofundme.com","updated_at":"2026-10-04T00:03:39.296000+00:00"},{"key":"description","label":"Description","shape":"text","content":"GoFundMe Pro, formerly Classy, is positioned as the #1 fundraising platform dedicated to nonprofits. It provides a comprehensive ecosystem of tools including branded campaigns, intelligent donation forms, peer-to-peer fundraising, event management, and access to the GoFundMe community to help organizations reach their online fundraising goals and multiply giving.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gofundme.com","updated_at":"2026-10-04T00:03:39.296000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online Donation Forms\nPeer-to-Peer Fundraising Tools\nCustomizable Campaign Pages\nGoFundMe Intelligence (data-driven optimization)\nNonprofit Pages on GoFundMe\nLive Event Management (registration\nticketing\ncheck-in).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gofundme.com","updated_at":"2026-10-04T00:03:39.296000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Not specified in the provided text.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gofundme.com","updated_at":"2026-10-04T00:03:39.296000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Nonprofit organizations of all sizes seeking to manage and optimize their online fundraising efforts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gofundme.com","updated_at":"2026-10-04T00:03:39.296000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Blackbaud"},{"url":null,"name":"Salesforce Nonprofit Cloud"},{"url":null,"name":"DonorPerfect"},{"url":null,"name":"EveryAction"},{"url":null,"name":"Qgiv"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://gofundme.com","updated_at":"2026-10-04T00:03:39.296000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:03:39.296000+00:00","last_changed_at":"2026-10-17T23:39:31.480227+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=80b807a3-1575-4e17-a442-1209347e6a33"}