# Census (now Fivetran Activations)

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/census
- **Dataset:** https://optimly.ai/brand/census.json
- **Markdown:** https://optimly.ai/brand/census/llms.txt
- **Official website:** https://getcensus.com
- **Slug:** census
- **Categories:** ai-machine-learning, data-analytics-business-intelligence, marketing-technology

## Overview

- **Tagline:** Moves beyond simple data syncing to provide a real-time data foundation specifically optimized for autonomous AI agents and complex enterprise workflows.
Source: Brand's website (https://getcensus.com) · 2026-10-04

- **Description:** Census, now operating as Fivetran Activations, provides a data foundation for AI and autonomous agents. The platform enables organizations to securely move, manage, and transform data to power analytics and operations at scale, bridge the gap between data warehouses and business applications.
Source: Brand's website (https://getcensus.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Reverse ETL
  - Data Activation
  - Fivetran Activations
  - AI Data Foundation
Source: Brand's website (https://getcensus.com) · 2026-10-04

- **Pricing:** Freemium / Enterprise Custom
Source: Brand's website (https://getcensus.com) · 2026-10-04

## Audience

- **Target industry:** Enterprise Data Teams, Marketing Operations, AI Developers, Financial Services, Life Sciences
Source: Brand's website (https://getcensus.com) · 2026-10-04

## Landscape

- **Competitors:**
  - Hightouch
  - RudderStack
  - Segment (Twilio)
Source: Brand's website (https://getcensus.com) · 2026-10-04

Page last updated 2026-10-17.